Keep Your Eyes on the Prize

deadlineTwo weeks ago, I skipped three big cons: Thrillerfest in NYC, San Diego Comic Con, and G-Fest (for Godzilla fans, many of whom are Nemesis fans). And as I watched the photos scroll in on Facebook, I wondered, why didn’t I go to any of those cons? “Because you don’t like flying and you don’t sleep well in hotels,” is the quick response from the surface of my mind, and both are true. I’m not the best traveler, and after a convention, no matter how fun it is, I’m off my A game for a good two weeks afterwards. But I’ve gone to conventions before. I’m not incapable, and I will go to cons in the future, maybe even next year. So why didn’t I go this year?

gfest-xxiiBecause I’ve got my eyes on the prize. I spent that week  of missed cons writing 20,000 words and getting ahead of schedule, which is where I like to be. And honestly, I probably had as much fun writing those 20,000 kaiju-filled words as I would have had at a con.

Before we go any further, I’m going to acknowledge that “keeping your eyes on the prize” sounds like motivational speaker talk, but I’m far from a motivational speaker, life coach, or member of the glee squad. Despite how corny it sounds, if you were sitting across from me and we were having a conversation about what I’m about to jump into, I’d be perched forward, elbows on knees, and talking to you with a straight face. Why? Because this stuff is serious. Life changing, even.  Excuse me for a moment while I go flagellate myself (in a non-Fifty Shades of Grey way, sicko) for sounding like a motivational speaker again.


When my wife and I were first married (it will be 20 years ago in September…and I’m 40), we created a list of “Family Goals,” which were basically things we wanted to achieve in our marriage. They were big, simple goals like: Jeremy will work at home. Hilaree will homeschool the kids. We will have XX amount of kids. I don’t remember the number, but we ended up with three. It took eleven years, including incredible struggle, poverty, and long periods of nearly giving up. But we did it. Our family goal has been achieved, and we’re now talking about what’s next.

Four years ago, I decided to apply this kind of bold goal setting to my career, and I created concise three-year goals, including income, sales figures, stories to write, and series to complete. They were big goals, and the very few people I told laughed when I told them. So did I. It was absurd, but having those solid targets kept me focused on the long game. During that time, I was offered three different lucrative book deals with advances far above the average. I turned them all down. They would have padded my bank account nicely. They also would have thrown my schedule into chaos, distracted me for months, and derailed my long term goals for short term rewards. So I applied the same lessons I learned during those long years of writing for no pay, during which I avoided taking a 40-hour-a-week job (most years, all I did was write), and avoided writing groups, conventions, parties, and a long list of other things people do during their twenties.

The simple way to say it is that I avoided distractions (including lucrative distractions), and I focused on the work . I didn’t meet deadlines; I destroyed them. I wrote, more than ever. I published more than ten books per year, under two names, in genres including action/adventure, thriller, horror, fantasy, and science fiction. And at the end of those three years, I tallied the numbers, did the math, and burst out laughing. I had achieved what I had thought was impossible.

nemesis-issue1A year into that first three-year career goal, I added an addendum, revisiting the very first creative dream I had: to work in comic books. I put together sample pages for a Chess Team comic book and took it out. Annnd, nothing. I never even heard back. But I kept my eyes on the…ugh, is there no way to say that without wanting to kick my own teeth in? You know what I’m saying. In the wake of the Chess Team denial, I created Project Nemesis and a novel universe that I thought would also make a fantastic comic book, and I hired Matt Frank (who was my first pick as the artist to illustrate a comic book of Nemesis) to design the kaiju. And now, three years later…the first issue of the PROJECT NEMESIS book is due to come out in October!


Look, I’m not throwing this stuff out to the universe and getting rewarded for it. I’m busting my ass, and that’s really the moral of the story. Bust. Your. Ass. I could have gone to New York and hung out with good friends, my agent, and editor. I could have gone to G-Fest and met a lot of Nemesis fans. I could have gone to Comic Con and marveled at the geek greatness, and hung out with friends and my comic book publisher. Someday, I will, when those things are more of a benefit than a hindrance. For now, I’m going to stay home and WORK.

If that doesn’t sound good to you, if you’d rather go out and have fun, go for it. There’s nothing wrong with that. At all. I even admire it. And if your goals are small, if you’re happy where you are, good for you. I envy your contentment. But if you have goals that are so big that people laugh when you tell them, because they sound (and actually might be) insane, you need to double down and get it done. No one else will. I’ve worked as an editor of a small press, and have worked with a handful of editors over the years, and the single biggest mistake creative people make is living like Dug in the Pixar film UP. ‘Squirrel!’ The allure of paid gigs that don’t benefit your long term goals, of book signings, of conventions, of meeting fans and hearing about how great your books (or art, or music, or beat poems) are is massive. But they’re just squirrels, temporary distractions that can pull you drastically off course.

“So fancy pants, Jeremy, what are your three-year goals now?” you ask.

pulse mass market coverFirst of all, I’m not wearing pants. I work at home, remember? Second, the details of my goals are for me and the few people I trust enough to laugh at me. But one goal to which I’ve committed is to sit down to watch a movie or TV series and see the words, “Based on XX by Jeremy Robinson.” With the Chess Team novels being optioned for film in the first year of this goal, I’m off to a good start, but there is still no guarantee that it will get green-lighted for production. So I’m working the angles, making connections, and keeping my eyes on that prize. And if I DO go to a con, it will probably be because attending will get me closer to that goal, rather than distracting me from it. I made this a five year goal because movies can take a long time to make, but I’m determined to see it through, even if I have to produce it myself (which I’ve actually already tried and failed at).

Some authors can go to a con and write in their hotel room and never miss a beat when they get home, but that’s rare, and no one can work while they’re shaking hands and signing books. No matter how extroverted you are, and how good you are at multitasking, all that time on panels, at the booth, and in the plane, is time that could have gotten you closer to your goals. Once you get there, and I mean REALLY get there, then hit the cons and have a blast. Of course, if you’re anything like me, you’ll have already set new goals and be hard at work.

If you’re a creative type, set your lofty goals and then stay on target. Avoid distractions. Crush deadlines. Be a professional. Avoid the evil squirrels.

I give advice infrequently and make no claims to be good at it. But if you really want to follow my advice, stop reading this, like now, and get back to work. Facebook, blogs, news sites, what Obama did or did not do, and the latest celebrity divorce are all squirrels. So put some peanut butter on the end of an imaginary shotgun, lure them in, and when those little bastards start nibbling away, pull the trigger.

Disclaimer: I work with a large number of writers and artists, most of whom go to cons and/or are currently running late on deadlines. Of all the authors and artists I’ve ever worked with, I can only name two who nailed deadlines. It’s the nature of most creative people. So this post isn’t directed at the guys I’m waiting on. If you get something out of it, great, but it’s not meant to be a nudge. I’ll do that via e-mail or carrier pigeon. How awesome would that be? A little scroll from a pigeon named Chauncy, perched on your window sill, a cute little collar around his neck and a squirrel!  Stop reading! Back to work!


  1. Matthew James

    hahaha love it JR!

  2. Lyn Askew

    Amazing work ethic,Mr.Bishop,Knight,Robinson!!

  3. Linda Collins

    Always wondered how you got everything done…Now we all know…Keep up the good work ethic and congrats on being married 20 years…I like that you are so dedicated in what you are doing ….

  4. Sherry

    I keep waiting for Mama Robinson to pop out to say, now Jeremy that nice little Kent boy did not use curse words 🙂

  5. Tom

    Jeremy, super speech. That’s great to know. Maybe you should write a book about motivational speeches because to be honest with you, you talk very well. It’s nice to have nice people in this world. As I say, if everyone was normal, it wouldn’t be a normal world. Maybe you should come out with a book called NormalWorld, a sequel to SecondWorld and I Am Cowboy. As a side note, will you have a sequal to Project 731? Also will there be a sequal to Refuge sometime? And final question, is Hunger worth to get? Thanks again Jeremy. Keep up the good work. Tom.

  6. Ike Carr

    With your output, I thought you were like William Shatner. You never slept.

  7. Alfred

    The first book of yours that I read wasThe Didymus Contingency and I was hooked. I have also read everything you have released under all of your names.

    If more people had a work ethic as aggressive as yours, just imagine what could be accomplished. I am only a few years older than you and have been inspired to be more aggressive as well.

    Keep up the good work and keep the books rolling out.

    • JRobinson

      Thanks Alfred!

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