bishoppuppetOver the years, I’ve tried all kinds of marketing for my books, from the more traditional, like advertising and book trailers, to the high tech, like QR codes. But one of my favorite marketing techniques, even if there is really no proof that it works, is viral videos. And I use the word, ‘viral’ loosely, because a video isn’t truly viral until it goes viral. While some of my videos have chalked up thousands, even hundreds of thousands of views, some of them languish in the hundreds. There’s no way to know what will work and what won’t, and even when they work, there’s no way to know if they helped sell books. BUT, they are fun to make, and all of them are good memories for me and the people brave enough to star in them along with me. ┬áSome of you long-time fans will have probably seen most of these, but judging by the numbers on a few, not all of them. And any new readers who watch these for the first time, please don’t stop reading my books when you realize I have a ridiculous sense of humor.

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